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Countless websites offer online marketing tools. Making a decision to find THE right solution can be a difficult challenge.
And yet, it is possible to develop a marketing strategy yourself, aided by a range of online services, some of which are free.
Many of them provide statistics to then analyze the campaigns put in place and draw conclusions from them. This gives you the opportunity to guide and direct your marketing strategy accordingly.
Here are the services that will help you achieve your goals.Performance measurement plays an important role in digital. The many levers available require severe arbitration. Key Performance Indicators (see KPI definition) serve as a justice of the peace to select the best-performing tools and channels.
This section is the gateway to many areas and skills: from emailing, to design to SEO advertising campaign management,… web analytics. So much so that real professions have developed: web designer, integrator, traffic manager…